Just creating beautiful store design shouldn’t be the objective of custom storefront and listing template. Your custom design should contribute value in bringing more sales and revenue from your eBay store.
Along with creative aspects, you also need to take care of the efforts required in creating product template each time you list. So, with our experience of designing more than 100+ successful eBay stores, below we have concluded certain things that you should consider in your custom design or ask your eBay shop designer to have space for.
Few things focused on reducing your efforts of maintaining design and few are extremely helpful in circulating your brand and earn more sales.
If you own ecommerce store or have your own retail store, people should recognize your brand, at first sight, seeing your eBay store.
So ask your designer to choose a color theme that matches with your logo colors or brand identity. Uniqueness in design is the key to differentiate your store from other sellers and innovative design concepts built with your brand colors is the key.
Dynamic Store Categories
Most of the newbies try to create a static list of categories. Previously, there wasn’t any tool for including dynamic store categories in the listing template or there wasn’t any way to include it in a listing frame, people used to create fix static links that stay permanent.
As you know you may add more categories with new products, not including that category in listing created previously can turn into a big loss of potential buyers due to lack of visibility or inefficient navigation.
Now, we have options two options to include dynamic store categories in the listing template.
Use of Listing Frame and Include Basic Side Navigation
With this method, the designer needs to include a custom header and need to give a style to default left navigation bar. This is the most suitable way as whatever you change from eBay backend that will reflect in your design through a listing frame.
If you aren’t comfortable implementing with a listing frame, try to use the script provided by third-party tools as explained below.
Kernal BD Dynamic Store Category Tool
Kernal BD is very popular and common tool for creating ready-made scripts for dynamic store categories, all you need is specifying your eBay user Id and select some predefined setting available regarding the level of categories you want to display.
You would be able to get a readymade script with above tool and you can also update new categories in your previously created listing just by updating the category options.
The loophole is, every time you add new categories to your eBay store, you need to use this tool to update your store categories in the listing template.
So, in future, if they charge you extra or disable the tool, you may have to create static links again.
CSS Based Tabs
eBay has a large pull of trusted and loyal buyers who purchase very aggressively on eBay if specific products meet their requirement. So, it is important to display information like Shipping, Payment, and Return etc in your listing template.
Having tabs in the design of the listing template is the best way to include this information.
when someone views your listing first time in that browser.
Unique Customer Value Proposition
What’s your business offering that will attract buyers to buy from you than other sellers? Is it free shipping, 30 Days return, money back guarantee or no restocking fees!!
Along with implementing these factors in your eBay business policy, try to highlight each point with a unique designer call to action images and place it in design a way that can be easily noticed by viewers.
Highlighting unique customer value propositions in design will increase chances of sale through rate and helps to improve overall listing performance.
Custom Search Page
It is one of the most common mistakes designers do to not to implement custom search page. Even if you have a custom designed storefront and listing template, there are certain adjustment needs to be made in CSS to overwrite eBay’s default classes in the search page.
Ask your designer to make adjustments to search page and instead of displaying default search result page try to create a custom search page that presents the product title, price and other information nicely in eBay search result.
Image Gallery in Listing Template
Lots of people think as we add images while adding items in eBay interface, it is ok to not to include images as a part of the listing template.
But, it’s not true. Smarter use of images makes the listing template look beautiful and increase the engagement of buyers up to 30% compared to a template without images.
If you want to go beyond the boundaries, don’t use same images that are already added in eBay while creating a new listing which has certain restriction and policy but using images in the template doesn’t have any restriction. You can include product diagram, points with instruction or any other kind of images that add value to buyer’s knowledge about your products.
At the end, it all depends on how you want to impress your buyers investing little in creating meaningful images.
Smart Use of White Space
Just like landing pages and website, we need to make a design as simple and clean as possible. If your products require lengthy explanation, try to divide that information into different layers. Represent that data layers in the different manner and user-friendly way so it doesn’t look too weird.
We have seen many listing templates with lengthy content stuffed in small space which may annoy readers and in the end, results in the closing of your listing.
You have to try hard and put efforts that encourage buyers to purchase your items on first visit or at least they hit the watch button to increase the performance of your listing.
So, once you hire professional eBay design firm like us, keep above points as your check-list and place creatively in design.
Grab a free consultation on custom storefront and listing template design by our experts designer at info@eBay-store-design.com