EXPERT’S TIPS ON OPTIMIZING EBAY PRODUCT LISTING ONLINE
The eBay listings have to be optimized using the right analytical tools to get the desired outcome on eBay search engine. The best match results are purely an outcome of controlling factors which lead to search engine optimization. On eBay, it is very important to make a continuous analysis of the factors dominating the product listing results within eBay.
Ways to optimize the titles of your listings
There are three ways to make sure your product listings are optimized for the right keywords that have better possibilities for generating leads compared to other keywords. Here are the three ways you can start your research.
Google Keyword Planner Tool
Google keyword search tool is used to identify the most popular keywords used by the visitors on Google. You could identify those popular relevant keywords on the Google search tool and could work on the keywords relevant to your website or your products.
The best thing about Google keyword planner is it shows the interesting statistics for specific keywords like how much time specific keyword has been searched in a month. So, if you got confused between two relevant keywords, you would have an idea on which one to go for based higher search volume.
When you log on to eBay and start looking out for products then eBay readily gives you keyword suggestion to help you to search your products online. You could modify your product title as per the suggestions on the eBay.
Based on the above three suggestions, you could always create your titles as per the popularity. These are the tactics on which you need to constantly speculate the best-desired results.
How to work on the quality of listings on eBay?
The quality of listings on eBay could well be regulated by taking care of these important factors online.
Quality of images:
The pictures with good clarity, right placements, and relevance get a better number of clicks then otherwise. So, a good way to get better traffic on your website is to place the right images on your website to get the immediate attention of visitors.
Provision for free shipping:
The free shipping provision helps in a big way to attract online customers for your product. Free shipping gives the convenience of shopping from home, at convenience and at will. It has become one of the most sought-after features by the online visitors on eBay.
Immediate Shipping and money return policy:
Shipping within one or two days is liked by online shoppers. People pick up more stuff when the shipping is done on the immediate basis. Also, if the product is not as per the expectation of the buyer then he may want to return it without any exchange offer. This policy helps in a big way to drive the right traffic on to the website.
Implement this for your products as well and you would see a higher ranking of your products compared to other sellers.
Detailed specifications provided:
The products need to be well detailed and specified in order to help the customer get the right understanding of the product. The detailed specifications help to minimize the return of products back to the seller due to mismatch of expectations
The other focus to get quality results on eBay should be to work on the right categorization of products on eBay portal. Right categorization helps in a big way to find the right customers for your website.
Testimonials and Positive feedback:
All good online shopping and listing portals have plenty of testimonials to support what they sell. Testimonials help in a big way to gain your customer’s confidence in the virtual marketplace. Plenty of testimonials should be put online to ensure good inflow of visitors who could turn into potential customers anytime.
These basic factors help to get a better listing on eBay for sure. You need to regularly speculate and work on these factors in order to get the right listings on eBay.
Listing Analytic helps to improve listings
Listing Analytic tool helps in a big way to understand your past, current and probable future listings on eBay. Using Listing Analytic tool can help you to make better decisions when it comes to eBay listings. While using this tool you also need to evaluate your past performance on eBay. If by using a particular title on your listing you had a better response then you need to analyze what attracted your buyers there. It could be the relevance or the rightness of the keywords or it could be the relevance or easy association with what your buyers are seeking. Similarly, if the sale ratio is pretty less then again you need to do the same exercise as to what is needed and what not is needed to be put.
E-commerce is purely based on analyzing your performance in the past. The better conversion ratio you have that much better your portal sells and that much money you make out of online listings. eBay has been one of the top shop portals for many years now. Getting relevant traffic is not a matter of concern on eBay. What matters is the constant speculation of the likes and dislikes of the online visitors and the right use of the feedback of tools like listing Analytic.
The buyers’ needs and preferences keep redefining themselves over a short period of time. Tracking buyers’ behavior online is the essential tool needed to keep up with the online market trends. Listings online are growing out to become a major virtual market space rapidly. One needs to just strategize the listings done every now and then on eBay and the results could just be breathtaking with amazingly high incomes over a short span of time. Ebay is definitely one of the highest visited online portals in the virtual market.