If you haven’t heard yet, eBay is making huge changes regarding the possibilities to use active content in product listing template within the description and the way listings appear to mobile viewers.
Get detailed information on official eBay Site by clicking here.
The actual listing in description policy changes is yet to be announced by eBay but few predictions can be made clearly based on initial information.
Why it’s making changes specific to mobile viewers?
Shopping on a mobile is one of the fastest growing e-commerce trends in the digital world and presenting product information in the quick and efficient manner a way that influences the mobile purchase becomes essential for any online store.
Keep in mind the existing mobile customers of eBay and mobile shopping behavior, eBay announced the policy changes for product description and listing template that you use for listing products.
What should you do as seller?
As a seller, you need to make sure that your product listing follows the new guideline as per updated policies and make sure you don’t violate any policy as it may result in permanent account ban!!!
The second most important thing to consider is to take advantage of these new policies by eBay in order of increasing user experience for its mobile customers.
If you have a custom designed listing template which isn’t mobile friendly, make sure you convert it into mobile-friendly also known as a responsive listing template.
If you are planning to go for a custom listing template, make sure your designer delivers template that complies with new policy and has mobile friendly structure.
If you have thousands of listing which isn’t mobile friendly, updating all listing will be a huge task for you but if your existing listings have something which is restricted according to a new policy, you won’t have any option other than updating all your existing items with a new template which comply with new policy.
eBay Ninja will inform all customers whether it is mandatory for them to make any changes in the template designed by us or not.
All storefront and listing template designed by us follow eBay’s technical guideline strictly and don’t violate any policy.
In case if there’s something that we need to update, we will inform our customers to do so.